In my first set of designs for the company logo I chose to adopt a black and white approach to match the company’s ambiguity and mysteriousness. The problem with colour that anything eccentric could take away the company’s identity entirely. Certain colours would be useful at representing Enganche’s playmaking ideology.

Red, a typically powerful/energetic colour would represent their dominance in their chosen market whereas a combination is artistic colours would show their progression into the art and architecture side of the creative industry.

Using Adobe Color CC I chose a monochromatic and complementary approach in order to try and find some correlation with the ideology of the company.

Monochromatic

Complementary

I will continue to focus on finding a suitable combination of colours that will reflect the company. These colours may eventually turn into the palette for the stationary set on top of this.