Upon learning of the ability to create an outline of type and being able to delete elements from a specific type I began to mess around deleting elements from the Helvetica typeface. The problem was maintaining the legibility of the letters so that they were still identifiable as say ‘A & a’.

The black outlines allowed the letters to maintain some of their original shape. for instance the Z and H are particularly identifiable because of their outline. Some letters on their own would be harder to identify.

The second trial removed the black outlines in aid of the same colour and made the letters looks more formulaic without any black intersecting lines. Having one solid block colour made the letters have the ability to sustain themselves. Therefore the letters were still legible in their own right.

Image bookmarking is very usual for finding visual inspiration. Websites like pinterest and even Google Images has made it simple for designers to find inspiration for their own pieces of work. It is useful as the reverse as well to promote your own work to a wide range of people. Simply by using an image sharing website.

The use of Design in Consumerism is fundamental in the branding of a company. The shops we use often are all identifiable by the design of their logo/title. This is also fundamental in independent retail where smaller stores use clever design to attract customers.

Design doesn’t just cover words and drawings on a page, but also architectural design. We are currently in an age where the sustainability of our planet is more important than ever. Architects are charged with the task of sustainability.

A Design Movement that emphasised cleanliness, readability and objectivity.

The fascination of this Design movement stems from the idea that Switzerland was a neutral country during the Second World War. So people would flock towards Switzerland looking to stay out of conflict. The result is the collaboration of designers. This particular movement is responsible for the simplicity of type today. The use of grids and sans-serif typefaces were formally introduced during this period.

Two sans-serifs were introduced and used globally for their ease of readability

• Univers Family
• Helvetica

Helvetica is representative of how we view font today and use as to point us in directions, in logos etc. Purely because of the simplicity and legibility.

The first workshop introduced me to a practical exercise where we could walk around Lincoln discovering all sorts of found type. It was surprising to find that once you look around everything is designed for a reason. There is always a reason why that style of typeface has been used. The resulting type was collated:

I chose to incorporate a range of styles so that direct comparisons could be made. Some were more modern whilst some had a Roman influence and style. Each fitted their purpose.

The sign reading ‘Do not obstruct the exit of this car’ is written in an almost threatening typeface that you would typically find in a Horror film or in a Haunted House. This allows the message to be clearly put across with a firm warning. It is archaic and the rust from the metal compliments the combination of the two.

The entrance to the Museum bears an etched in title similar to that of Roman-styled architecture which fits the theme of both Ancient History and the Roman occupation of Lincoln. Visitors are taken into the past without even stepping foot into the Museum.

In contrast to this the modern church Alive boasts a bold typeface that incorporates an upside down ‘i’ that forms an exclamation mark. This seeks to grab attention as well as aid in the modern feel the Church is trying to promote.

Following on from this the student discount sign is handmade in a rough, but artistic chalk typeface that boasts bright colours. The chalk style is reflective of education and links directly to students.

The Rogue Saint’s typeface flows freely reflecting the attitude of the bar.

‘Putin suck’s’ is both anti-establishment and provocative. Meant as a doodle it still comes across with a message, much like the way graffiti came sometimes carry messages of fighting against the system.