Awareness of Target Audience

Through research I discovered a promotional video for Colour Blind Awareness #1ineveryclassroom:

Rainbow Song - Colourblind Awareness

Rainbow Song – Colourblind Awareness

‘Cuddle the Cloud sings us the colours of the rainbow and we see how they look to him.’

An exclusive PDF by www.colourblindawareness.org uses the kind of language I want to replicate in my book. It relates to children and how ‘cool’ it can be.

‘Some cool aspects of colour blindness are that colour blind people can often see better in the dark and many colour blind people can spot friends and enemies if they are wearing camouflage!’

Screen Shot 2016-03-08 at 16.55.29

The document goes further to look into famous people who are colourblind. Most notably, Facebook CEO Mark Zuckerberg and Jamie Oliver, are both colourblind but hugely successful.

 

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