My 3rd idea came from seeing news about a legal dispute between a Korean biking business and large entertainment company. The spokesperson for the biking company claimed they had copied their design.

Both designs take their elements from the Korean flag creating a slanted block of letters. I took a closer look at the Korean flag and decided how I could use those elements to create my own typeface.

At first these block letters were created, however they did not stand out to me as striking. There was nothing unique about the upper and lowercase A’s. They seemed to simplistic and the lowercase ‘a’ did not necessarily look like an A.

It was then I decided to create different variations. For the idea of the top left I chose to mirror the blocks instead of slanting them in one direction. This began to form an A but looked better as a stand alone logo on its own. The lowercase ‘a’ on the bottom left was an improvement from my first idea as it looked more like an ‘a’ than the one before it. The design I enjoyed the most was the one in the bottom right and has prompted me for more ideas. In this design I chose to use lines with a smaller stroke to connect the blocks and it looks quite futuristic in the detail. It reminds me of the way wires connect between objects and act as nerves in a kinetic sense.