As my secondary output for Enganche branding I chose to create a trifold brochure:

Outside of Brochure

I wanted to maintain the same style of branding that was in the brand guidelines for the Enganche company itself. So I kept the same style of a gold-foil logo cover. The smallness emphasises the company’s mysterious investment nature. The back cover looks very similar to the business card but more spread out. The amount of white space works effectively here. The ‘About This Brochure’ is surrounded by a box that is a more recent style of design that has caught on. The pattern works effectively here in cohesion with the typeface.

Inside of Brochure

I then chose to continue this box design on the inside of the brochure by highlighting key areas of the Enganche company. The layout is quite modernised suiting the style of branding I was aiming for. I then choose to use a variety of headers combined with lorem ipsum to form the contents of the brochure. E.g.

• Investment Risk
• Stock Managing

Overall, I think the brochure is most effective in conveying the information that it needs to. Although it could be seen as a bland design it suits the brand identity of the company and should be seen in such a way. It looks exclusive and secretive which is implied through the Enganche logo and colour palette which has been maintained throughout all of the projects for this design brief.