Idea #4 – Basketball

Building on top of previous research I took a closer look at Korean band iKON and their associated logos. I then found a poster for their upcoming album tracklist. The designers for this preview had chosen a basketball orientated theme.

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I liked the way the arrows and crosses moved fluidly between the individual tracks and thought this would be a good idea for a typeface. Therefore I set about using the crosses and arrows to develop a typeface for the letters ‘Aa’.

basketball

This idea proved to work very effectively. I had to make sure the curvature of the lines was not consistent so that it looked like it was drawn freehand. There could not be much exploration of the form of the letters due to fluidity and legibility therefore the typeface, should I choose to develop it, will look plain.

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